The rise of “phantom limited editions” is one of the oddest side effects of the continuing global COVID-19 pandemic on the luxury watch industry. With so many events being postponed or cancelled, 2020 produced a slew of limited-edition models celebrating things that never happened, the most high-profile of which being Omega’s series of designs for the (now postponed) 2020 Summer Olympics in Tokyo. On the popular online watch trading website Chrono24, searches for Omega Olympic models increased by over 200 percent in 2020, indicating that this “phantom limited edition” concept is beginning to pique collector interest. Omega is doubling down on the phenomenon in preparation for the upcoming Winter Olympics, which are currently scheduled for early 2022 in Beijing. With rising consumer interest and major international events like the Olympics still in doubt for the foreseeable future, Omega is doubling down on the phenomenon in preparation for the upcoming Winter Olympics, which are currently scheduled for early 2022 in Beijing. The new Omega Seamaster Diver 300M “Beijing 2022” Special Edition blends one of the brand’s most understated styles with an unconventional sales plan to take advantage of the current watch market scenario.
With its twisted lyre lugs, 10 o’clock helium escape valve, and the line’s trademark scalloped bezel, the Omega Seamaster Diver 300M “Beijing 2022” Special Edition’s 42mm stainless steel case follows the traditional design of the Seamaster 300M. The “Beijing 2022” Special Edition adds a laser-ablated titanium relief bezel insert to this iconic formula, giving it more visual depth and drawing attention to the dial. This insert debuted with the Seamaster Diver 300M Nekton Edition in 2020, and it continues to stand out from the usual ceramic design. The solid caseback is engraved with the Beijing 2022 Olympic logo around the perimeter and uses the brand’s unique Naiad Lock mechanism to keep the engraving exactly aligned once the caseback is removed and reattached. This model, like the rest of the Seamaster Diver 300M range, has a decent water resistance of 300 metres. Message in Advertising Message At The End Of Advertising
The Omega Seamaster Diver 300M “Beijing 2022” Special Edition dial appears practically conventional at first sight, with skeleton sword hands, an engraved wave pattern ceramic dial, and an oceanic blue sunburst finish. Given its use of brilliant colour, the Olympic homage is modest and remarkably beneath the radar. The applied indices are painted in the colours of the five Olympic rings: black, red, green, yellow, and blue, at 12, 2, 4, 8, and 10 o’clock. The features are modest enough not to overpower the dial, and the integration of the colours into the classic Seamaster design feels far more subtle than simply slapping the Olympic rings on the dial.
The Calibre 8800 coaxial automatic movement powers the Omega Seamaster Diver 300M “Beijing 2022” Special Edition. The Calibre 8800 has Omega’s trademark co-axial escapement, as well as a hefty 15,000 gauss magnetic resistance, a silicon balance spring, and certified accuracy according to the brand’s stringent Master Chronometer standards. At a beat rate of 25,200 bph, the power reserve is 55 hours. This model is complemented by Omega’s distinctive stainless steel five-link Seamaster bracelet.
Whereas in the past, Omega’s Olympic tie-in models were numbered limited editions, market demand for the Tokyo 2020 versions, as well as the ongoing uncertainty about how the COVID-19 epidemic may affect the 2022 Beijing Winter Olympics, has persuaded the brand to take a different approach. The Omega Seamaster Diver 300M “Beijing 2022” Special Edition is a non-numbered special-edition model to capitalise on this time. In April 2021, authorised dealers will be able to purchase the Omega Seamaster Diver 300M “Beijing 2022” Special Edition for €6,100. Visit the brand’s website for additional information. Message in Advertising